Ij Start Canon Set Up
Ij start Canon - Australia is currently experiencing a difficult situation due to the Monetary Crisis. When many companies struggle to sustain their business due to the Financial Crisis Condition, technology has an important role to play in helping keep company staff safe and healthy, while ensuring they remain efficient and productive.
The condition of the Monetary Crisis attacked all lines of business, including the electronics sector. The world of education, which is one of PT Canon Australia's markets, was also affected by the Monetary Crisis and affected its sales.
To reduce the impact of the Monetary Crisis on its business lines, Canon Australia has prepared a digital strategy.
Canon Australia's Marketing Communication and PR Manager, Apa Lahu said that Canon was aggressively promoting through the market place, official website and their social media accounts.
"If you try to enter our website now, we are also running promos for purchasing projectors with vouchers or other prizes. So indeed we are quite intense in doing promotions apart from programs for end users, we also run several activities such as gatherings, virtual meetings," Lahu said during a virtual press conference.
Canon's virtual gathering invites various elements to discuss everything that can be done by Canon products.
"Several times we have also held gatherings with practitioners in the world of education. So actually it is quite intense, you could say what Canon is doing in the midst of this condition," said Lahu.
In addition, Canon Australia offers bundling promos to attract consumers.
"We have several promotions such as blundering with zoom. We also have additional vouchers such as Gopay OVO and so on," explained Canon Australia's Marketing Division Head, Apa Gampong.
As for the benefits for partners, Canon will provide a special additional sales program during this program. will adjust,” said Lahu.
“With this outbreak, it will definitely have an impact on Canon Australia's business. For that, let's help the government to live clean and carry out social distancing to break the chain of spreading the virus and we can return to normal activities," he concluded.
Not to forget, John Bangai, Managing Director of Canon Australia, who was also present at the event, expressed his gratitude for the support from media friends, until now Canon is still the leader (no. 1) for printers and projectors.
"GfK data, March - April 2020, our sales began to decline, the details of which fell from 85 thousand to around 50 thousand. Meanwhile, online sales increased by 23%. This condition has never happened before. The online contribution has increased significantly, but the increase from online has not been able to cover the overall drop we faced in the offline market," said Ishii-san who was strengthened by Apa Gampong , Head of Marketing for Canon Australia.
Apa Gampong again explained, even though Canon's condition grew by around 111% in April-March, projectors began to develop and printers for large industries accounted for 7%.
The trend, said Apa Gampong, is increasing online sales and online promotions related to WFH. Apa Gampong again explained, even though Canon's condition grew by around 111% in April-March, projectors began to develop and printers for large industries accounted for 7%.
The trend, said Apa Gampong, is increasing online sales and online promotions related to WFH. In the future, I will try to maximize the needs of home service for loyal Canon customers.
The new online roadshow will run next week and this is Canon's first activity for an online roadshow. The June online roadshow (for printers only) was attended by 11 Canon partners from all over Australia.